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At Sedcom we believe business should always have a positive impact beyond the office. That is why our CEO, Dean Rolfe, will be taking part in the £1000 Charity Run this April.

The event takes place from 17 to 19 April 2026 and will see teams travel from Oxford to Le Touquet in cars worth £1000 or less.

Yes, the rule really is that simple. Every team must find a car that costs no more than £1000 and then attempt to drive it across the UK, through the Channel crossing, and into France. It promises to be a weekend full of challenges, laughs and plenty of networking along the way.

A Rally That Brings Businesses Together

The £1000 Charity Run is expected to bring together around 120 teams from across the construction, fit-out and data centre industries. It is designed as a fun but competitive rally where business owners can connect while raising money for charity.

Along the route there will be Top Gear style challenges, team tasks and social events. A full support crew will also be present, including backup vehicles just in case some of the £1000 cars decide they have reached the end of the road.

This year’s theme is “Lights, Camera, Traction!”

Teams are encouraged to decorate their cars and dress up around famous films or characters. Whether that is Mad Max, Barbie, Fast & Furious or The Italian Job, creativity is very much part of the challenge.

Awards will be given across the weekend for categories including:

• Best Picture (Car)
  • Best Theme
  • Best Moment

So expect to see some imaginative vehicles on the road.

What the Weekend Looks Like

Friday 17 April – Opening Scene

Teams will depart from Oxford where the rally officially begins. After a safety briefing and the first challenge, everyone will travel across the Channel before arriving in Le Touquet for a welcome evening.

Saturday 18 April – Action Sequences

Saturday is the main rally day with themed challenges taking place throughout the route. Teams will stop for lunch together before continuing the activities into the afternoon. The day finishes with an evening event and awards ceremony.

Sunday 19 April – The Finale

On Sunday the teams will begin the journey back to the UK, with the option for teams to support the charity element of the event in different ways before everyone gathers for a final lunch in Ashford.

The £1000 Car Challenge

The only requirement is that it must cost £1000 or less, which makes the search both entertaining and slightly unpredictable.

Finding something that can survive a rally to France may be the first challenge.

Supporting Charity While Building Connections

With more than 100 teams expected to take part, the event also offers a fantastic opportunity to connect with other business leaders across multiple industries.

For Sedcom, it reflects something we believe strongly in. Business should not just be about technology and security. It should also be about community, collaboration and supporting good causes.

We will be sharing updates as the event gets closer, including the car Dean chooses, the team theme and photos from the rally itself. Go Dean!